Canada is full of opportunity—but also full of challenges. For Filipino immigrants, launching or growing a small business is one of the most empowering paths to financial stability and generational wealth. But it’s also one of the hardest.
That’s why Thrive in Canada sat down with two leading voices from the Philippine Canadian Chamber of Commerce (PCCC)—Julian Baruatro and Joey Bermudez—to talk entrepreneurship, representation, and the power of community.
This episode is for dreamers, side hustlers, solo entrepreneurs, caregivers with a business idea, and every Filipino Canadian wondering: Can I really make it here?
💼 What Is the PCCC—and Why It Matters
Founded in 2017, the Philippine Canadian Chamber of Commerce helps Filipino entrepreneurs across Canada:
- Find funding and business grants
- Navigate inflation and economic uncertainty
- Access mentorship and training
- Join incubators and accelerator programs
- Gain visibility in both Canadian and global markets
“It takes a village to raise an entrepreneur,” says Julian. “And that’s what PCCC is building—a village for Filipino-owned businesses.”
🛠 The Challenges Facing Small Business Owners
Running a business in Canada isn’t easy, especially for newcomers. Top struggles include:
- Lack of capital
- Limited credit history
- Navigating inflation and interest rates
- Adapting to tech-driven markets
- Competing with established giants
But Joey reminds us:
“Small businesses are nimble. Big corporations carry legacy investments. The small guys can pivot faster—if they embrace technology.”
🌎 Why Representation Is Power
The stakes go beyond survival. Filipino businesses need a seat at the table—in economic policy, trade discussions, and mainstream platforms.
“When we’re not visible,” Julian warns, “we’re not part of the decision-making. The PCCC helps us get there—not just to be seen, but to shape the future.”
🔑 Real Tools, Real Stories
From Coconut Festival to Global Impact:
Julian turned a personal health crisis into a global platform—launching Canada’s Coconut Festival and eventually franchising it to Ghana, helping shape the country’s coconut industry.
From Microfinance to E-Commerce Platform:
Joey founded a microfinance company in the Philippines during the 2008 recession. When COVID hit, he created Iskaparate.com, an online platform for entrepreneurial mothers. Now, he’s launching its Canadian version: OSAM Canada.
These success stories started not with capital, but with purpose.
“You don’t need money to start,” Joey insists. “You need a strong idea, a plan, and the willingness to embrace digital tools.”
💡 Thinking of Starting a Business?
PCCC supports all stages of entrepreneurship:
- Curious but unsure where to start?
- Just launched a home-based hustle?
- Running a small business and want to grow?
They offer:
- Mentorship Programs
- Incubators like “Batares”
- Gas & logistics savings programs
- Social media promotion
- Training on grant access and technology
And yes, even students and aspiring entrepreneurs can join.
📣 Why Filipinos Need to Think Global
“If you limit yourself to just Filipino markets, you’ll never compete,” says Joey.
“We want Filipino entrepreneurs to go global—and still bring their identity with them.”
By adopting global standards in cost management, customer service, and digital tools, Filipinos can punch above their weight.
📲 Tech Is the Great Equalizer
Julian and Joey couldn’t emphasize this enough: embracing technology is non-negotiable.
Start small:
- Learn Excel, Word, and basic business tools (libraries and community centers offer free training!)
- Set up a digital presence
- Use social media intentionally
- Consider e-commerce platforms and payment gateways
“Working hard isn’t enough anymore,” says Joey. “Working smart—and digital—is how small entrepreneurs beat the big ones.”
🙋♀️ How to Join the Chamber
- Visit: PCCC Website
- Membership fees start as low as $50 for students and $150 for small business owners
- You’ll get access to mentorship, business events, grants, and community support
“Don’t wait until you’re ready. If you have an idea, start asking questions now,” says Julian.
✊ Final Thoughts from Cherie
“Representation matters. If Filipino businesses are visible, connected, and supported, our whole community wins.”
This episode of Thrive in Canada wasn’t just about entrepreneurship—it was about empowerment, community, and action. Whether you’re dreaming up your first business or building your second, know this: you don’t have to do it alone.
📌 Catch the full episode of Thrive in Canada for even more stories, insights, and step-by-step advice from Julian, Joey, and the PCCC team.
